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COMPLETION QUESTIONS
Observational
Trace Analysis
Receipt Analysis
Mystery Shopping
Survey
Focus Group
Critical Incident Technique
Moment of Truth Impact Analysis
Service Quality Information System
-____________ is an indirect observation technique that is conducted by reviewing data provided on billing statements to uncover information about service customers.
Role-Playing
The act of imitating the character and behaviors of someone else, often as a learning tool or form of entertainment.
Dispositional Attribution
The process of attributing behavior to internal factors, such as personality traits, beliefs, or emotions, rather than external situational forces.
Cognitive Dissonance
Psychological discomfort experienced by an individual who holds contradictory beliefs, ideas, or values simultaneously.
Car Accident
A collision involving one or more vehicles, often resulting in vehicle damage and potential injury to people involved.
Q3: A comprehensive _ will encourage and enable
Q4: What is an alternative name for the
Q19: You are a marketing manager for a
Q32: Service providers need not be cautious of
Q37: Which of these is not normally regarded
Q40: _ an organization's basic service occurs almost
Q43: _ refers to a technique in which
Q45: Which of the following recommendations should service
Q54: The _ award for quality was instituted
Q55: Which of these terms have the same