Which of the Following Recommendations Should Service Marketers DISREGARD When

question 45

Multiple Choice

Which of the following recommendations should service marketers DISREGARD when developing a marketing strategy?

• A)Use environmental scanning to identify opportunities and threats.
• B)Study successful marketing practices in other services for insights and solutions to their particular problems.
• C)Outline a procedure for putting the recommended marketing program into action.
• D)Carefully evaluate all possible alternative marketing programs to ensure that the chosen course of action is consistent with good marketing practice.
• E)All of these recommendations should be utilized by service marketers when developing effective marketing strategies.

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Definitions:

Listed Public Company

A corporation whose shares are traded on a public stock exchange, allowing for widespread ownership by investors.

Protective Rights

Rights granted to minority shareholders or debt holders to protect their interest, which may include veto powers on major corporate actions.

Capital Expenditure

Funds used by a company to acquire, upgrade, and maintain physical assets such as property, industrial buildings, or equipment.

Lender

An individual, financial institution, or entity that provides funds to another with the expectation that the funds will be repaid with interest.