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Why is it necessary to study both service successes and failures?
SML Approach
A method based on the Security Market Line, part of the Capital Asset Pricing Model, used to evaluate the expected return of an investment relative to its risk.
Dividend Growth
The rate at which a company's dividend payments increase over time, indicating the firm's ability to generate increasing profits.
Beta Coefficient
A measurement of a stock's volatility in relation to the overall market.
Cost of Capital
The rate of return a company must offer investors to finance its assets, reflecting the risk of investing.
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