A Customer Lifetime Value Approach Is One Way in Which

question 29

True/False

A customer lifetime value approach is one way in which service organizations can predict the long-term cost of losing a customer.

---

Definitions:

Static Theory of Capital Structure

A theory that proposes there is an optimal capital structure for a company where the cost of capital is minimized, and the value of the firm is maximized.

Tax Benefit

A reduction in tax liability achieved through claiming allowable deductions such as expenses, exemptions, and credits.

Financial Distress

A situation where a company is unable to meet its financial obligations, which can lead to bankruptcy if not addressed.

Homemade Leverage

A strategy where investors adjust the leverage in their own investment portfolio, rather than relying on the leverage employed by the companies in which they own shares.