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Your manager is thinking about designing a service guarantee for the firm's products.However,he did not know enough about guarantees to make an informed decision.Before making a decision,he wanted your input.What would you tell your manager about the potential advantages and disadvantages of a service guarantee?
Niche Market
A small market segment that consists of customers with specific needs and requirements.
Segment
A portion or part of something that is separated or distinct from the whole, often used in reference to markets or data.
Specific Needs
Particular requirements or conditions needed by an individual or group for their well-being or to achieve certain outcomes.
Lack of Access
The unavailability or inability to obtain necessary resources, services, or opportunities, often due to economic, social, or geographical barriers.
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