Dividing Accounts on the Basis of the Types of Accounts

question 65

Multiple Choice

Dividing accounts on the basis of the types of accounts and sales volume would be an example of:

• A) multivariable account segmentation.
• B) market integration.
• C) parallel account management.
• D) territory-aggregate management.
• E) double positioning.

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Definitions:

Strong Cultures

The set of shared beliefs and values that strongly influence the behavior of individuals within an organization.

Subcultural Values

The unique values and norms shared by a subgroup within a larger society, often differing or opposing the dominant culture's values.

Bicultural Audit

An evaluation of an organization's ability to integrate and respect two or more cultural backgrounds within its operations or strategies.

Substantially Different

significantly varied or not alike in a meaningful or important way.