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What Is the Most Basic Level of Customer Relationship Marketing

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What is the most basic level of customer relationship marketing?


Definitions:

Returns

The profit or loss derived from an investment over a certain period of time, often expressed as a percentage.

Expected Return

The weighted average of all possible returns from an investment, with each outcome's weight being its probability of occurrence.

Portfolio Beta

A measure of the volatility of a portfolio in comparison to the market as a whole.

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