James Lambert Is an Assistant Territory Sales Manager at Cellcom,a

question 75

Multiple Choice

James Lambert is an assistant territory sales manager at Cellcom,a leading wireless service provider in Europe.James manages the salespeople in a small city in France.There are many players in the wireless service provider market,and it is becoming increasingly difficult to position the company as unique.What can James do to position Cellcom as a unique company,when compared to its competitors?

• A) Reduce the call rates by half.
• B) Increase the mass media advertising of Cellcom.
• C) Instruct salespeople to spend more time on each sales call.
• D) Ask salespeople to discuss the weakness of competition in every sales call.
• E) Substantially reduce the salespeople's visits to the small accounts and increase the visits to key accounts.

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Definitions:

Contributed Surplus

The amount of money in excess of the par value of shares that shareholders have contributed to a company.

Retained Earnings

Profits that a company has earned to date, less any dividends or other distributions paid to shareholders, often reinvested into the business.

Repurchase Shares

the act of a company buying back its own shares from the marketplace, reducing the amount of outstanding stock.

Corporate Board

A body of persons chosen by stockholders to supervise and make key decisions for a company's management.