Which of the Following Statements Is True About How You,as

question 78

Multiple Choice

Which of the following statements is true about how you,as a salesperson,should cope with the competition during a sales presentation?

• A) It is impossible to develop a sales presentation without specifically referring to the competition.
• B) Comments about the competition should be based on information gathered from other salespeople.
• C) When selling industrial products, avoid making detailed comparisons with a competitor.
• D) Ignore customer comments and questions about a competitor's product.
• E) Negative comments about a competitive product may insult the prospect.