In the Need-Satisfaction Sales Presentation,the First 50 to 60 Percent

question 77

True/False

In the need-satisfaction sales presentation,the first 50 to 60 percent of the conversation time is referred to as the need awareness phase.

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Definitions:

Assertiveness

The quality of being self-assured and confident without being aggressive, crucial for effective communication and respecting one’s own rights while acknowledging those of others.

Functional Conflict

Conflict that supports the goals of the group, improves its performance, and is a healthy and constructive disagreement.

Cognitive Origin

Relates to the mental processes involved in the acquisition of knowledge, understanding, and perception.

Fixation

An obsessive focus or attachment to a person, concept, or object that inhibits growth or change.