Which Statement About the Formula Sales Presentation Is INCORRECT

question 21

Multiple Choice

Which statement about the formula sales presentation is INCORRECT?

• A) The formula sales presentation is based on the AIDA procedure of developing and giving the sales presentation.
• B) Modified rebuy situations are a good time to use the formula sales presentation method.
• C) The formula sales presentation is the best method to use when the prospect allows a few minutes for the presentation.
• D) The customer has the largest amount of talking time during the latter half of the presentation phase of the formula sales presentation.
• E) To successfully use the formula sales presentation method, the salesperson must have previously identified the prospect's needs and wants.

---

Definitions:

Microwave

A type of electromagnetic radiation with wavelengths ranging from one meter to one millimeter; also refers to a kitchen appliance that uses microwaves to cook or heat food.

Radio

A technology that uses radio waves to transmit information, such as sound, by modulation.

Satellite

An artificial object placed into orbit around the Earth or another body in space for the purpose of communication, navigation, or observation.

Fiber

A type of material used in telecommunications that transmits light to carry information over long distances.