Examlex
In a SMART sales call objective,the "A" and "M" refer to the fact that the objective should be:
Return On Assets
A ratio that measures a company's net income relative to its total assets. It indicates how efficiently a company is using its assets to generate profits.
Net Income
The company's overall earnings, calculated by taking away all taxes, costs, and expenses from its total revenue.
Competitive Advantage
A factor that allows a company to produce goods or services better or more cheaply than its competitors, leading to a superior market position.
Dominant Market Share
Refers to the percentage of an industry or market's total sales that is earned by a particular company over a specified time period, highlighting the company's strength and leadership in the market.
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