Which of the Following Statements Holds True of E-Prospecting

question 69

Multiple Choice

Which of the following statements holds true of e-prospecting?

• A) E-prospecting is less efficient than trade shows for finding prospects.
• B) E-prospecting is heavily dependent on qualified referrals.
• C) E-prospecting should only be used to sell nontechnical products.
• D) E-prospecting requires no monetary investment by salespeople.
• E) E-prospecting is a fast and easy way to find information.

Identify factors that influence persuadability and the effectiveness of messages.

Grasp the concept of the need for cognition and its impact on critical and analytical thinking.

Understand how mood affects persuasion and message reception.

Comprehend how fear and positive emotions can be effectively used in persuasion.

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Definitions:

Lower Level Job

Positions within an organization that typically require less experience and responsibility, often considered entry-level roles.

Esteem Needs

Part of Maslow's hierarchy of needs, esteem needs refer to the desire for respect, self-esteem, and recognition from others.

Self-Actualization

A psychological state or process of fulfilling one's potential and realizing one’s abilities and qualities to the fullest extent.

Maslow's Model

A theory in psychology proposed by Abraham Maslow, presenting a hierarchy of human needs, from basic physiological needs to self-actualization.