Innovative Installers Innovative Installers Provides a Variety of Services Related to Office

question 47

Multiple Choice

Innovative Installers
Innovative Installers provides a variety of services related to office space and relocations including installation services. Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.
-The siblings use the corporate Web site to inform potential customers about the services their company offers.The Web address is included in all of the company's advertising.In other words,Evans and Heldris are using:

• A) e-prospecting.
• B) direct communication.
• C) direct sales.
• D) Internet dialoguing.
• E) cold sales.

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Definitions:

Sweat Glands

Specialized glands in the skin that produce sweat as part of the body's mechanism for regulating temperature.

Eccrine

Referring to eccrine sweat glands, which produce sweat that is mostly water, helping to cool the body through evaporation.

Apocrine

Glands that release their secretions by shedding parts of the cell, found primarily in the underarms and groin area, associated with scent and sweat production.