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Web-based HR applications have enabled companies to shift responsibility for viewing and updating records onto employees, thus changing the manner in which employees acquire information and relate to their departments. Two of the most popular web-based HR applications are
Emotional Branding
A strategy in marketing that aims to build a brand connection with consumers through the evocation of emotions by relating the brand's values and identity to personal feelings and experiences.
Volunteerism
The practice of offering one’s time and services to assist others or a cause without the expectation of monetary reward.
Corporate Values
Fundamental beliefs or principles that guide an organization's actions, decisions, and interactions with stakeholders, shaping its culture and reputation.
Unique Selling Proposition
A branding principle that enables a brand to distinguish itself from its direct competitors (regardless of whether any unique quality actually exists).
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