Examlex
One of the ways that poorly managed inventory creates environmental waste is through scrapping of obsolescent inventory.
Ultimate Consumers
The final buyers or users of products and services for personal, non-business use.
Promotional Mix
The combination of advertising, personal selling, sales promotion, public relations, and direct marketing methods used to reach target customers and achieve marketing goals.
Pull Strategy
A marketing strategy designed to create demand for products directly from consumers, leading retailers to stock the product due to increased consumer demand.
Retailers
Businesses that sell goods or services directly to consumers, often in small quantities.
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