Which of the Following Statements About Customer Involvement Is Best

question 18

Multiple Choice

Which of the following statements about customer involvement is best?

• A) In service industries, customer contact is of minor importance.
• B) For services that directly involve the customer, the customer often dictates time and location of the service.
• C) A firm that produces standardized products often seeks customer specifications.
• D) When customer involvement is high a process is more likely to use a standardized-services process rather than a customized-services process.

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