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For a differentiation strategy to be effective, the product difference should NOT be based on:
Normative Social Influence
Normative social influence is the impact of others' behavior on an individual's actions, driving them to conform in order to be accepted or liked.
College Dean
An administrative leader in a college or university, responsible for overseeing faculty and setting academic policies.
Personal Control
An individual's belief in their capacity to influence and control events in their lives.
Informational Social Influence
A psychological process where individuals change their attitudes or behavior based on the information or evidence presented by others, particularly in uncertain situations.
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