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An expert landscape architect,known for special skill in designing Japanese gardens,is engaged under contract by a municipality for the creation of a public park with a Japanese theme.The architect becomes unable to fulfil the obligation,but to the satisfaction of the municipality can name a replacement architect who will agree to execute the same work on the same terms.The legal mechanism required to effect this will be an equitable assignment.
Consumer
An individual or group that purchases goods and services for personal use.
Marketing Mix
The set of controllable marketing tools—product, price, place, and promotion—that a company uses to produce a response in its target market.
Promotion
The advancement of a product, idea, or person through advertising or publicity to increase visibility or sales.
Integrated Marketing Communications
A strategic approach that combines various forms of communication and marketing tactics to provide a consistent message about a brand or product.
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