When Coca-Cola Looks at Per Capita Income and the Number

question 96

Multiple Choice

When Coca-Cola looks at per capita income and the number of minutes that it would take for somebody to work to be able to afford a Coca-Cola product, the company is
Following which of the following steps of the initial screening process for
Market entry?

• A) indicator and data selection.
• B) analyze parallel strengths and weaknesses of the market.
• C) determine the importances of country indicators.
• D) rate the countries in the pool on each indicator.
• E) compute overall scores for each country.

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