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Estee Lauder has successfully responded to the needs of different market.This strategy is influenced by:
Solvolysis
A chemical reaction in which the solvent plays the role of a reactant, breaking bonds within the substrate molecule, often involving water or alcohol.
Methanol
A basic type of alcohol known by the chemical formula CH3OH, utilized in various applications including as a solvent, antifreeze, fuel, and as a starting point for the synthesis of other chemical compounds.
Relative Rate
A measure of the speed at which one reactant in a chemical reaction is consumed compared to another, often used to determine mechanisms in kinetics studies.
Reactivity
The tendency of a substance to undergo chemical reaction, either by itself or with other materials.
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