The Goal of Market Segmentation Is to Break Down the Market

question 39

Multiple Choice

The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:

• A)tailor its marketing mix to each individual segment.
• B)make the sales job easier.
• C)offer a customized product to every consumer.
• D)offer a standard product to every consumer.
• E)make more money.

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Definitions:

Automobile Accidents

Events involving vehicles that result in damage or injury caused by a collision or other mishaps on the road.

Heavy Use

The excessive or intense consumption of a substance or engagement in an activity.

Current Smokers

Individuals who are actively engaged in the act of smoking cigarettes at the present time.

United States

A country in North America composed of 50 states, a federal district, five major self-governing territories, and various possessions.