Given the Sheer Number of Countries in Which Many Companies

question 55

Multiple Choice

Given the sheer number of countries in which many companies operate, doing marketing research in each one of them is often inefficient. One approach to
Reduce this problem is to narrow the list of those countries that might be examined by
Grouping prospective markets into _____________________ countries.

• A) financial categories for
• B) clusters of homogeneous
• C) clusters of heterogeneous
• D) dissimilar qualifiers for
• E) statistical tracts for

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Definitions:

Normal Distributions

Bell-shaped curves that are used in statistics to represent the distribution of a data set where most values cluster around a central region.

Normal Probability Distribution

A bell-shaped distribution that is symmetrical around the mean, representing the distribution of many types of data.

Continuous Variables

Variables that can take on an infinite number of values or levels.

Binomial

Pertaining to a probability distribution that models the number of successes in a fixed number of trials, with only two possible outcomes.