In the Past, Marketers Have Almost Always Chosen the Strategy

question 83

True/False

In the past, marketers have almost always chosen the strategy of standardization over
the strategy of customization.

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Definitions:

Self-Determination Theory

A theory of motivation that suggests people are driven to grow and change by three innate and universal psychological needs: competence, autonomy, and relatedness.

Competence

Competence refers to the ability of an individual or organization to effectively perform a task or job, based on their knowledge, skills, and experience.

Need Theories

Motivation theories that specify the kinds of needs people have and the conditions under which they will be motivated to satisfy these needs in a way that contributes to performance.

Motivate People

The act of encouraging or inspiring individuals to take action or pursue goals.