When Market Researchers Find Information That Might Be Useful in Their

question 87

Multiple Choice

When market researchers find information that might be useful in their exploration process to already be available (usually collected for some other purpose by other
Data gathers) , this type of information is called:

• A) public information.
• B) primary data.
• C) unrestricted information.
• D) secondary data.
• E) used information.

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Definitions:

Business Message

Communication conveyed by a business to its stakeholders, such as customers, employees, or partners, for various purposes.

Professional Reputation

The public perception of an individual's or organization's professional integrity and performance.

Water Conservation

The practice of using water efficiently to reduce unnecessary water usage and protect water resources for future generations.

Public Service Ad

An advertisement intended to promote public welfare by raising awareness of an issue, encouraging a change in behavior, or advocating for a cause.