When Management of a Company Comes to Realize the Benefit

question 81

Multiple Choice

When management of a company comes to realize the benefit of economies of scale in product development, manufacturing, and marketing by consolidating some of its
Activities on a regional basis, the company is ready to move into the _____________
Stage of marketing.

• A) multinational
• B) customization
• C) global
• D) international
• E) polycentric

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Definitions:

Actual Behavior

The observable actions or responses of an individual or group in real-life situations, as opposed to theoretical or intended behavior.

High-Context Countries

Cultures where communication relies heavily on contextual elements like non-verbal cues and the surrounding environment, contrasting with low-context cultures that depend more on explicit verbal information.

Nonverbal Cues

Refers to communication without the use of spoken language, including gestures, facial expressions, and body language.

Japan

A country in East Asia known for its rich culture, technological advancement, and economic influence.