Marketing of Services Differs from Tangible Goods in Four Areas

question 79

Multiple Choice

Marketing of services differs from tangible goods in four areas:

• A)intangibility, simultaneity, heterogeneity, and perishability.
• B)intangibility, simultaneity, heterogeneity, and collectivity.
• C)intangibility, simultaneity, heterogeneity, and connectivity.
• D)intangibility, simultaneity, heterogeneity, and believability.
• E)intangibility, simultaneity, heterogeneity, and credibility.

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Definitions:

Earned Revenues

Income a company has generated for goods delivered or services provided, recognized when earned, not necessarily when received.

Incurred Expenses

Expenses that have been recognized in the accounting period when they are incurred, regardless of when the payment is made.

Profit Margin

A financial metric that shows the percentage of a company's revenue that remains as profit after accounting for costs and expenses.

Net Income

The remaining earnings of a company following the deduction of all expenses and taxes from its total revenues.