Keyword Search Advertising Allows the Company to Have a Link

question 67

Multiple Choice

Keyword search advertising allows the company to have a link to its Web site when people are looking for _____ -related information.

• A)people
• B)market
• C)product
• D)country
• E)none of the above

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Definitions:

Discrimination

The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex; in psychology, it also refers to the ability to perceive and differentiate between stimuli.

Stimulus Generalization

The process in which a response that is originally elicited by a specific stimulus also becomes elicited by other, similar stimuli.

Conditioned Response

A learned reaction to a stimulus which occurs because of previous conditioning.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, leading to the increase or decrease of certain behaviors over time.