Bottom of the Pyramid Means

question 75

Multiple Choice

Bottom of the pyramid means:

• A) lower class Egyptians.
• B) the lowest level of consumer involvement with your product.
• C) the lowest satisfaction level of Maslow's hierarchy.
• D) people earning less than $2 per day.
• E) the first step toward $1 million on a game show.

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Definitions:

Multiple Samples

The collection of two or more samples from different populations, which may be compared to each other in statistical analysis.

Population

The entire group of individuals or instances about whom the research is concerned, from which a sample may be drawn for analysis.

Generalizability

The extent to which findings from a study can be applied to larger populations or different contexts outside the study conditions.

Representative Sample

A subset of a population that closely reflects the characteristics of the entire population.