The Pricing Strategy Most Likely to Succeed in Emerging Markets

question 96

Multiple Choice

The pricing strategy most likely to succeed in emerging markets is:

• A)very low prices that everyone can afford-large volume makes up for low margins.
• B)premium pricing only-establish the image of quality and save money on not having to adapt the product for local sale.
• C)cater to the growing middle class and raise prices as income goes up.
• D)saturate all price points with different products and make money at all levels.
• E)All of the above are equally viable.

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Definitions:

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