If a Retail Firm Sells a Product Under Its Own

question 14

Multiple Choice

If a retail firm sells a product under its own store name it is called a:

• A)unique brand.
• B)vertical brand.
• C)horizontal brand.
• D)store brand or private label.
• E)hybrid label.

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Definitions:

Accommodation Surety

A surety who cosigns a loan or credit application for another with no benefit received, assuring the lender that the loan will be repaid.

Compensation

Payment or reward given for service, performance, or damage incurred.

Artisan

A skilled craftsperson who makes or creates things by hand that may be functional or strictly decorative.

Lien

A legal right or claim against a property, typically used as security for a debt or charge that must be paid off when the property is sold.