If an Advertiser Does Not Want to "Rock the Boat

question 67

Multiple Choice

If an advertiser does not want to "rock the boat" and desires to sustain a minimum "share of voice" they will probably choose which of the following advertising
Budget forms?

• A) percentage of sales
• B) competitive parity
• C) all-you-can-afford
• D) objective-and-task
• E) marginal increment

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Definitions:

Franchise Contract

A legal agreement granting an individual or group the rights to market a company’s products or services in a specific territory.

Consolidated Net Income

The total net income of a parent company and its subsidiaries, after inter-company transactions have been eliminated.

Noncontrolling Interests

A portion of equity in a subsidiary not held by the parent company, representing the minority ownership's share of the subsidiary's net assets and income.

Net Income

The total profit of a company after subtracting all expenses from revenues, including taxes and operating expenses.