There Are a Variety of Formats for Creating International Advertising

question 89

Multiple Choice

There are a variety of formats for creating international advertising. With _________ advertising, guidelines are given to local affiliates concerning the execution of the
Advertising. The guidelines are then conveyed via manuals or tapes.

• A) export
• B) import
• C) prototype (pattern)
• D) concept cooperation
• E) psychological

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Definitions:

Mary I

Queen of England from 1553 to 1558, known for her attempt to reassert Roman Catholicism in England and her persecution of Protestants, earning her the nickname 'Bloody Mary.'

Elizabeth I

Queen of England and Ireland from 1558 until her death in 1603, known for her strong leadership during the Elizabethan Era.

Lord Chamberlain's Men

A company of actors for which William Shakespeare wrote for most of his career, one of the leading theater groups in London during the Elizabethan and Jacobean eras.

Admiral's Men

A prominent acting company in Elizabethan England, once led by the famous actor Edward Alleyn and patronized by the Lord Admiral.