When Screening Ad Agencies, All of the Following Criteria Might

question 78

Multiple Choice

When screening ad agencies, all of the following criteria might be used EXCEPT:

• A) market coverage.
• B) cost of agency talent and expense.
• C) quality of coverage.
• D) expertise with developing a central international campaign.
• E) scope and quality of support services.

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Definitions:

Chronological Age

The actual age of an individual or thing as measured in years from the date of birth.

Mental Age

A concept in developmental psychology that represents the cognitive ability of an individual in comparison to others of a certain chronological age.

Two Years

A time period equivalent to 24 months or approximately 730 days.

Intelligence Quotient

A measure of a person's cognitive abilities and potential, compared to the population, often calculated through standardized testing.