All of the Following Are Exporter Strategies When the Domestic

question 68

Multiple Choice

All of the following are exporter strategies when the domestic currency is weak EXCEPT:

• A) stress price benefits.
• B) engage in nonprice competition by improving quality, delivery, and aftersale service.
• C) expand the product line and add more.
• D) shift sourcing and manufacturing to domestic market.
• E) exploit export opportunities in all markets.

---

Definitions:

Target

A specific group of consumers at which a product or marketing campaign is aimed, identified through certain characteristics like demographics, interests, or behaviors.

Volume Discounts

A pricing strategy that offers buyers a reduced price per unit in exchange for purchasing larger quantities of a product or service.

Retailer-Sponsored Cooperative

A group of independent retailers who band together to improve purchasing power and marketing efforts, often sharing a common branding.

Self-Service

A service delivery model where customers perform actions or access services on their own, without direct assistance from staff, such as in supermarkets or online platforms.