The German Company Henkel Is Always Customizing Its Brand Portfolio

question 44

Multiple Choice

The German company Henkel is always customizing its brand portfolio, positioning, and product formulations.The two main challenges that the company faces are:

• A)global brand and beta line management.
• B)global brand and quality line management.
• C)global brand and modular line management.
• D)global brand and hybrid line management.
• E)global brand and product line management.

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Definitions:

Utility Function

A representation of a consumer's preferences, indicating the level of satisfaction derived from various bundles of goods and services.

Units of X

Specific measures or quantities of a given variable or product X.

Price of X

The cost associated with acquiring a unit of good or service X.

Utility Function

An economic model that measures preferences over a set of goods and services.