Refer to the Scenario Below to Answer the Questions That

question 105

Multiple Choice

Refer to the Scenario below to answer the questions that follow.
The Blackberry Challenge (Scenario)
Wendy's fast food chain invested more than three years searching in excess of 30 growers to procure blackberries for a new salad being added to its menu in summer 2016.Supplying 6500 North American restaurants will demand more than 2 million pounds of blackberries.Customer demand for fresh ingredients and healthier fare leads large chains to enhance their supply chain management practices.Fast food chains need rapid,repeatable preparation processes,and fresh ingredients make for a tremendous challenge.
Most blackberry producers sell to grocery stores,leaving little supply for restaurants.The two growers selected by Wendy's had to plant extra bushes,which take three years to produce mature fruit.To maintain consistency,Wendy's sends their 6500 franchisees instruction cards dictating how the berries should be washed,cut,and placed on the salads.Slicing fresh fruit requires added prep time,which requires changes to worker safety procedures such as wearing chain mail mesh gloves.The added prep work must also be factored into service times.
-Which requirement for successful value chain management has Wendy's demonstrated in this scenario?

• A)technology investment
• B)leadership
• C)organizational culture and attitudes
• D)coordination and collaboration
• E)human resources

---

Definitions:

Relevance

The degree to which something is related or useful to the matter at hand.

Value-Based Management

A management approach focusing on creating value for shareholders and maximizing company performance.

Nonsupervisory Personnel

Employees who are not responsible for overseeing the work of others and typically focus on specific tasks or operations within an organization.

Middle Managers

Managers who oversee the work of large departments or divisions.