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Knedler Corporation is preparing a bid for a special order that would require 720 liters of material C01D. The company already has 200 liters of this raw material in stock that originally cost $9.90 per liter. Material C01D is used in the company's main product and is replenished on a periodic basis. The resale value of the existing stock of the material is $9.60 per liter. New stocks of the material can be readily purchased for $10.10 per liter. What is the relevant cost of the 720 liters of the raw material when deciding how much to bid on the special order?
Cognitive-Dissonance Theory
The view that we are motivated to make our cognitions or beliefs consistent with each other and with our behavior.
Effort Justification
In cognitive-dissonance theory, the tendency to seek justification (acceptable reasons) for strenuous efforts.
Self-Serving Bias
The tendency to view one’s successes as stemming from internal factors and one’s failures as stemming from external factors.
Sternberg's Triangular Model
A theory of love suggesting that intimacy, passion, and commitment are the three components that define all human love relationships.
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