Diversity Management Differs from Affirmative Action in That Affirmative Action

question 18

Multiple Choice

Diversity management differs from affirmative action in that affirmative action is:

• A)focused primarily on women and people of color
• B)proactive
• C)inclusive
• D)focused on building diverse teams

---

Definitions:

Price-Based Promotions

Marketing tactics that focus on temporarily reducing the price of products or services to increase demand and sales volume.

Penetration Pricing

A pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and stimulate growth.

Price Sensitivity

The degree to which the price of a product affects consumers' buying behaviors or the demand for the product.

Substitution Risk

The potential loss or decrease in market share due to consumers opting for alternative products or services.