Examlex
Compare and contrast reliability and validity.
Four Ws
A common framework in planning that refers to Who, What, Where, and Why, used to gather comprehensive information on a topic.
Push Strategies
Marketing tactics aimed at getting products in front of the customer, often through distribution channels, to increase demand.
Pull Strategies
Marketing techniques aimed at increasing demand for a product among consumers, encouraging retailers to stock the product in response.
Channel of Distribution
The path or route through which goods and services travel from the producer or manufacturer to the final consumer or user, including intermediaries like wholesalers and retailers.
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