Which of the Following Is True of a Balanced Scorecard

question 15

Multiple Choice

Which of the following is true of a balanced scorecard?

• A)It indicates the value of a company based on its competitive demands.
• B)It depicts a company from the perspective of internal and external customers.
• C)It measures a company's performance based on the business strategy adopted by it.
• D)It should not be used to link HRM activities and a company's business strategy.
• E)It guides companies to increase the time spent on new product and service development.

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Definitions:

Word-Of-Mouth Advertising

is a free form of promotion resulting from satisfied customers personally recommending a product or service to friends, family, or acquaintances.

Business Plan

A detailed document outlining a company's objectives, strategies, financial forecasts, and market analysis, serving as a roadmap for business development.

Marketing Strategies

Comprehensive plans formulated to achieve specific marketing goals, such as increasing market share, promoting brand awareness, or launching new products.

Pro-Forma Profit-And-Loss Statement

A projected financial statement that estimates a company's future profits or losses based on forecasted revenues and expenses.