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Explain the work standards approach of appraisal.
AIDA Model
A marketing framework that outlines the process of attracting and engaging customers through four stages: Attention, Interest, Desire, and Action.
Audience
The assembled spectators or listeners at a public event, such as a play, movie, concert, or meeting.
Attention
The act of focusing cognitive resources on a particular stimulus or task.
Persuasive Messages
Communications designed to influence the attitudes, beliefs, or behaviors of the recipient, often used in marketing, advertising, and political campaigns.
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