Communication Occurring Between People of the Same Level in an Organization

question 3

Multiple Choice

Communication occurring between people of the same level in an organization is called _____ communication.

• A) upward
• B) downward
• C) parallel
• D) horizontal
• E) diagonal

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Definitions:

Prestige Pricing

A pricing strategy where prices are set high to create a perception of exclusivity and high quality, often used for luxury goods.

High-quality Product

A product that surpasses ordinary standards of performance, durability, and design, and meets or exceeds customer expectations.

Penetration Pricing

Penetration pricing is a marketing strategy used to attract customers to a new product or service by offering a lower price initially.

Penetration Pricing

A pricing strategy where a product is priced lower than the competition to attract customers and gain market share quickly.