Which of the Following Is True of Google's Discounting Scheme

question 41

Multiple Choice

Which of the following is true of Google's discounting scheme for advertisers?

• A) Advertisers get incremental discounts on their original CPC for every thousand clicks.
• B) Advertisers pay the average CPC of all those displayed ads that are ranked below their ad.
• C) Advertisers pay only ninety percent of their original CPC rate for every thousand clicks.
• D) Advertisers pay one cent more than the minimum needed to retain an ad's position on a page.
• E) Advertisers pay the equivalent of the CPC bid by the worst performing ads, taken in a reverse sequence.

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Definitions:

Arbitration

A method of resolving disputes outside the courts, where the parties present their case to a neutral third-party arbitrator who makes a binding decision.

Litigation

The process of taking legal action or resolving disputes in court.

Costly

Pertaining to a high expenditure or the requiring of significant resources, either financially or in terms of effort.

Counterclaim

A counterclaim is a claim made by a defendant in a lawsuit against the plaintiff, essentially acting as a lawsuit within a lawsuit to seek some form of relief or damages.