Those Early Customers for a Disruptive Technology Are Part of a Different

question 25

Short Answer

Those early customers for a disruptive technology are part of a different "___________________" than anything addressed by incumbent market leaders.

---

Definitions:

Contract Rate

The agreed-upon interest rate specified in a loan or bond contract.

Market Rate

The prevailing interest rate available in the marketplace or the typical price of a good or service in the open market.

Discount

A reduction applied to the regular price of goods or services, typically offered to prompt payment or to certain customers.

Bonds Payable

Long-term liabilities representing money owed by a company to bondholders, to be repaid by a specified date.