-The Above Figure Shows the U

question 11

Multiple Choice

-The above figure shows the U.S.market for flip-flops.With international trade,the United States imports ________ flip-flops.

• A) 300,000
• B) 500,000
• C) 700,000
• D) 0 because the United States exports flip-flops
• E) 400,000

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Definitions:

Sleeper Effect

A phenomenon where a message that was initially discounted or ignored gains persuasiveness over time.

Message Source

The originator of a communication or information that is being conveyed to an audience.

Match-up Hypothesis

The theory suggesting that the effectiveness of an endorsement depends on the compatibility between the endorser and the product or brand being endorsed.

Star Power

The influence or attractiveness a celebrity has, which is often used in marketing and endorsements to attract customers.