Examlex
All of the following are tools or methodologies that managers use for IT strategic planning except:
Secondary Meaning
A term originally descriptive or generic that has acquired a distinctive association with a product or service over time.
Lanham Act
A federal statute that provides protection for trademarks, service marks, and unfair competition, in the United States.
Designation "TM"
The symbol "TM" is used to denote a trademark, indicating that a word, phrase, symbol, or design is being claimed as a trademark for products, but has not necessarily been registered.
Trade Secrets
Information, including a formula, practice, process, design, instrument, pattern, or compilation of information, that is not generally known and gives a business a competitive advantage.
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