Examlex
According to your text, mashup apps are designed based on three "tiers". The primary tier represents the user interface.
Ethical Universalism
The philosophical view that certain ethical standards are universally applicable to all individuals, regardless of culture, race, sex, religion, nationality, sexuality, or any other distinguishing feature.
Cultural Relativism
The principle that an individual's beliefs and activities should be understood by others in terms of that individual's own culture, emphasizing the idea that there is no absolute standard of right or wrong across cultures.
Results-Oriented
A focus on achieving specific goals and outcomes, emphasizing performance and accomplishment of targets.
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