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CRM Software Enabled Travelocity to Analyze Clickstream Data and Discover

question 37

True/False

CRM software enabled Travelocity to analyze clickstream data and discover how customers use their Web site. This information is leveraged to provide meaningful personalized messages in real-time, that is, while customers are using the site.


Definitions:

Valvular Heart Disease

A condition characterized by damage to or a defect in one of the four heart valves, affecting the blood flow through the heart.

Hypertension

A medical condition characterized by persistently high blood pressure.

Aortic Aneurysm

A dangerous and abnormal bulge in the wall of the aorta, the largest artery in the body, which can lead to life-threatening bleeding if it ruptures.

Pericarditis

An inflammation of the pericardium, the thin sac-like membrane surrounding the heart, which can cause chest pain and other symptoms.

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