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CRM Software Enabled Travelocity to Analyze Clickstream Data and Discover

question 37

True/False

CRM software enabled Travelocity to analyze clickstream data and discover how customers use their Web site. This information is leveraged to provide meaningful personalized messages in real-time, that is, while customers are using the site.


Definitions:

Collection Delay

The time lag between when a company issues an invoice and when it actually receives payment from the customer.

Customers

Individuals or organizations that purchase goods or services from a business, thereby generating revenue for the company.

Average Amount

The middle value of a set of numbers, determined by dividing the sum of these numbers by their quantity.

Weighted Average Delay

A measure that calculates the average delay in a system or process, taking into account the relative importance or weight of each component delay.

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