What Is the Purpose of Frequent Purchase Programs Offered by Airlines

question 25

Multiple Choice

What is the purpose of frequent purchase programs offered by airlines, supermarkets, credit card issuers, retailers, casinos, and other companies?

• A) To track customers for CRM purposes
• B) To build customer loyalty to improve financial performance
• C) To deter customer attrition
• D) All of the above

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Definitions:

Operating System

A software platform that manages computer hardware resources and provides services for computer programs.

Memory Chips

Electronic components that store data and code for quick access by the computer's processor.

Video Card

A computer hardware component that generates and outputs images to a display; also known as a graphics card.

Desktop Publishing

The use of computers and software to design and produce documents that combine text and graphics.